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Princess Reema: “Mission to Empower Saudi Women” | SXSW Live 2015 | SXSW ON

Princess Reema Bint Bandar Al-Saud, CEO of Saudi Arabian luxury retailer Alfa Intl, says “you cannot have half of your population not working,” Over the past two years, Princess Reema has been making bold moves toward women’s empowerment in Saudi Arabia.

Born in Riyadh, Princess Reema grew up in Washington, D.C., where her father, Prince Bandar bin Sultan, served as Saudi Arabia’s ambassador to the United States. She returned home in 2008 to a country where women’s public participation is limited. In response she founded Alf Khair, a corporate social responsibility initiative providing training and support to women in the workforce.

Through investments in training and corporate infrastructure Princess Reema is creating opportunities unimaginable just a few years ago. Whether it’s hiring women, providing day care, offering free employee transportation or letting employees make their own decision about whether to wear a veil, she is embarking on a paradigm shift for a population hungry for change.

Post Series: Saudi Arabia
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